If you ask most marketers when is the best time to start retargeting, they will most likely say right now. However, some argue that serving multiple ads to a potential customer risks annoying them. Instead, set a limit on how many and how many times your campaign can be shown to each user.
Now that you know when the best time is to retarget your potential customers, let's look at the various platforms available for retargeting, also known as remarketing. You'll be able to reach more people who could become new customers with the help of these channels.
So, let's get started!
5 Platforms for Prospect Retargeting
1. Google AdWords
Google AdWords makes it simple to reconnect with lost customers. It's an excellent search engine marketing strategy that works faster, drives more traffic to your website, and generates more leads than SEO. Aside from that, it can reach more people via their Gmail inbox, raise brand awareness, and consistently measure the performance of your ads.
You must first create a Google AdWords account before you can begin creating your ads. After you've signed up, go to Audience Manager, click the "+" sign, and then select Website Visitors. You can now begin filling out fields such as Audience Name, Membership Duration, Description, and other required information.
Some of the most important things to remember about Google AdWords are that it takes more than 24 hours to populate your list and that it must have at least 100 people in it before you can use it. You can add multiple lists with different tags for different campaign ads, but remember to target campaign ads for "Desktop Only" for more accurate results.
2. LinkedIn
LinkedIn retargeting is ideal for businesses that want to reconnect with previous website visitors who have shown interest in their brand. It is the most effective social media platform of all that can target lost leads, blog readers, and even existing customers to upsell or cross-sell. However, just like any other platform, channel, or tool, you must have strong marketing strategies in place to pull it off.
Furthermore, LinkedIn allows you to create two types of audiences: target audiences and exclusion audiences. The target audience is those who have opened your lead generation form, while the exclusion audience is those who have submitted the form. After you've created your audience, you can create your campaign ads and choose who can see them.
3. Facebook
Given that Facebook has millions of active users every day, it can help you advertise your brands to all potential customers, not just your lost leads. Its technology can collect relevant data about users, making it easier to target specific individuals.
When you use Facebook to retarget previous website visitors, they will see your campaign ads on their Facebook account, particularly those items that they left in their shopping cart, as a reminder to make a purchase. They will also see similar results when searching for things on the network, increasing your chances of converting them into new customers.
To begin running Facebook ads, first, create a list from your existing contacts or groups and import it into Facebook's Audience Manager. Then, before creating the ad, set your campaign ads for specific audiences as well as your budget. You can monitor the progress of your ads and make changes as needed.
4. YouTube
Remarketing with YouTube videos provides a more attractive and interactive experience for your audience. Developing creative, fun, and informative videos can easily capture anyone's attention. You also have more time to connect with people and explain your products and services with a 30-second clip rather than the limited traditional text ads.
The use of video ads in your remarketing strategies provides you with more opportunities to reach highly qualified leads. However, to get the best results, you should limit your retargeting frequency to reduce costs. It's a good thing YouTube allows you to see the percentage of people who watched your video ads, which allows you to make room for improvements.
5. Instagram
Instagram, like Facebook, is a well-known platform that provides its audience with beautiful, youthful, and powerful visuals. If you know the best times and days to serve your ads, this is the ideal place to retarget your potential customers. However, given the current impact of social media, it is more likely to reach out to interested prospects.
Since Instagram is owned by Facebook, you must first install the Facebook Pixel before you can create an ad. When the installation is complete, you can log in to your Business Manager account, name your pixel, and install a snippet code from your company's website.
After you've configured the pixel, you can proceed to the creation of a custom audience. Make an audience based on a specific product, time or day of visitation, who signed up for a lead generation form, and so on. When you're done, it's time to create your campaign ads, including the design, and then launch them.
Conclusion
Creating a campaign should be personalized and targeted to specific prospects, such as those who visited at the same time or day, inquired about the same products or services, exhibited similar behavior, and so on. It's also a good idea to keep prompting your ads at least twice a day. This way, you can make the best use of various retargeting platforms.
So, what are you waiting for? Begin retargeting your prospects right now!
