What will be big for building more business in 2023?
B2B tactics techniques hacks 2023
In 2023, personalization will be a key sales technique, as studies have shown that personalized marketing campaigns are more effective at converting leads into customers. According to a study by Epsilon, personalized emails have an open rate 29% higher than non-personalized emails and a 41% higher click-through rate. In addition, a study by Accenture found that personalized content can increase revenue by up to 20%.
Empathy will also be an important sales technique in 2023, as research has shown that empathetic salespeople are more successful at closing deals. A study by the Harvard Business Review found that empathetic salespeople had a 32% higher win rate than their non-empathetic counterparts.
Storytelling has also been shown to be an effective sales technique, with a study by Forbes finding that stories are 22 times more memorable than facts alone. In addition, research by the National Storytelling Network found that stories have the power to increase persuasion by up to 45%.
The use of social proof in sales techniques has also been proven to be effective, with a study by the New York Times finding that 72% of consumers trust online reviews as much as personal recommendations. In addition, a study by BrightLocal found that 84% of consumers trust online reviews as much as a personal recommendation from a friend or family member.
Digital tools such as virtual reality and online demonstrations can also be effective in increasing sales, with a study by the Virtual Reality Marketing Association finding that virtual reality experiences can increase conversion rates by up to 50%.
Upselling and cross-selling techniques can also be effective in increasing sales, with research by the Marketing Experiments blog finding that cross-selling can increase average order value by 25%. In addition, a study by Marketing Sherpa found that upselling can increase average order value by an average of 15%.