Cold calling can be a difficult part of a company's marketing strategy, but when done correctly, it can also be the most effective. More than 90% of customer interactions take place over the phone, so you must master your communication skills. Aside from various marketing tools, it is also beneficial to prepare the best cold calling scripts to easily convert your prospects to new customers.
We have compiled several customizable templates for various situations to assist you in developing cold calling scripts that will change your marketing game.
Sample #1: When You Need to Make an Elevator Pitch
The elevator pitch is a brief and simple script used to introduce your products and services to prospects. However, before you can create one, you must first gather some basic information about your potential customers. This will help you understand their concerns and what you should offer.
Since making a pitch does not allow for a long-hour presentation, you must have a compelling script that will hook them right away. You can begin by making a brief self-introduction, such as, "Hello, my name is Sarah from Lincoln Solutions. I hope I didn't catch you at an inconvenient time.” Then, request their time and proceed with the problem at hand. Afterward, you can provide a concrete solution, a unique value proposition, and even share some of your customers' reviews and testimonies.
Sample #2: When Speaking with Gatekeepers
Working with gatekeepers necessitates the same approach to your potential customers. To get around them, you will need to write a simple script. It can be as simple as saying, "Hello, my name is Mary. I am looking for Mr. Steven Hall from JPG Company; are you the person who usually answers the phone? Can I get your name so I can properly address you?” Instead of viewing them as a hindrance to your goal, learn to establish rapport with them and remember to thank them for any favors you have requested.
Sample #3: When You Get Prospects Through Referrals
Prospects referred by existing customers or referrals are considered advantageous. These people are much easier to approach and connect with because they are already familiar with your products and services. As a result, a good cold call script can assist in getting off to a great start.
You can start your script by saying, "Hello, am I speaking with Ms. Jessica Lancaster?" If she says yes, continue with the script by introducing yourself as "My name is Xander from SKL Company and a friend of yours, Mrs. Gina Gomez, recommended that I contact you. We've heard you're looking for ways to discover your website visitors; do you have a minute to talk about it?” You can proceed with your elevator pitch once you have her permission to do so.
Sample #4: When Your Call Is Directly Forwarded to Voicemail
Your call may occasionally be routed to voicemail. It is best if you can come up with a compelling voicemail greeting that will make a good impression and increase your credibility. Begin your spiel with a brief introduction, the reason for your call, and, most importantly, a phone number in case they decide to contact you.
As an example, consider the following:
“Hi, Mr. Edward Roberts. This is Amy from Bread Winner Inc. Our company has developed an effective all-in-one marketing tool that will assist businesses like yours in increasing their ROI while also building their brand. If this sounds like something you'd be interested in, I'd be happy to tell you more about our software. Please call us at +44 8875 768243 if you have any questions. Once again, my name is Amy, and I wish you a pleasant day.”
Sample #5: When You Request a Follow-Up
After leaving a voicemail for your prospect and receiving no response, it's time to call back. Although it appears to be a desperate move, there is no harm in trying. What's great about follow-up calls is that your prospects already know what you have to offer them, making it easier for you to connect with them.
When a potential customer finally answers the phone, you can quickly remind them of the recent voicemail you left them. Your call script could say something like, "Hi, Ms. Deborah Watts. I'm Felicia from JYJ United, and I left you a voicemail about our products and services a few days ago. Is it okay if I take this opportunity to discuss our brand with you if you are not too busy?" You can proceed with the process once they confirm their availability.
Sample #6: When Your Prospect Doesn't Have Time
Frequently, the person you are calling will reject your calls with the excuse, "I'm sorry, but I don't have time." Some sales reps would probably dismiss it, but creating the best cold call scripts is an excellent way to deal with this objection.
When your customer abruptly ends your spiel after your introduction and says they do not have time for this, try the following script: “I understand that this is not your top priority right now, but if you allow me to discuss our offers, I am confident it will change your mind. So, what do you think?” or "I understand that this may not be the best time for you; can we talk about it another time? Perhaps on Tuesday or Thursday? What is your preference?”
Sample #7: When You Have Special Offers and Discounts
Special offers and discounts are effective marketing strategies for attracting new and existing customers. Here's what you need to say if you want to make a name for yourself and get noticed: “Hi, Mrs. Martha Jones, this is Laura from Dynamic Corporations. Our company provides effective marketing tools that will help you outperform your competitors. We'd like to extend our special offers and discounts to you if you sign up today. If you want to take advantage of our offer, I can give you a quick preview of our service. Is now a good time to talk?”
Sample #8: When You Compete for New Hires
Cold calls are useful when you want to reach out to customers who you believe may require your products and services. If you need to call to promote your brand over new hires for a specific role, here's what you should say: “Hi, Mr. Dmitri Sokolov, my name is Patrick from First Print Company, and I noticed that you are hiring new employees in your sales department. I'm calling to make an offer of our software designed to handle your sales management system effectively, and I can discuss further details with you right now before you decide to hire new employees. Shall we begin?”
Sample #9: When You Need to Contact Subscribers
Contacting your subscribers is a simple way to convert leads into new customers. These people are following you for a reason, and making a personalized pitch can do wonders for your business. So, to begin, say something like, "Hello, Ms. Fei Hong, Lina from PaperCut here. I see you've been reading our blogs, newsletters, and forums for a while now; we hope you enjoy our content. As you may have noticed, the majority of our content focuses on lead generation; do you want to learn more about this? If they say yes, continue with the process.”
Sample #10: When You Ask for a Quick Response
Asking for a quick response from your prospects is a great practice for some of the best cold calls. Not only does it save you time and effort, but it also determines whether the person is a potential customer. Some sales representatives use scripts such as, "Hi, Ms. Emma Rose, my name is Natasha Port from Destiny Contacts, our company is currently looking for clients to try our newest products, would you like to consider our offer?" Since it is answerable by yes or no, you will know what your next step should be and continue with the rest of your script.
Cold calling requires hard work, time, and effort, but with the use of cold calling scripts, you are well-prepared and confident to take any call. Cold calling scripts are used to create a smooth conversation and confidently make a sales pitch. There are numerous cold call scripts available online that you can download or use as a guide in creating your own to make effective calls.
So, start writing your cold calling scripts now and refer to the samples above for inspiration. Good luck!